He buttons up his trench coat as he steps out onto the streets of London on a misty summer morning. Even as the wispy fog dissipates, the bustling streets fill up with the merry noises of a typical morning. He pauses at a corner to take in the sights and sounds of the city he grew up in, one that is closest to his heart, the place he calls home. The fashion house of Burberry fosters his love for the city with London, a luxury Eau de Toilette that captures the essence of all that he holds dear.