First Instinct Cologne by Abercrombie & Fitch 3.4 oz Eau De Toilette Spray for Men. The goal behind first instinct by abercrombie & fitch was to create cologne that would have worldwide appeal. Once you get a whiff of this amazing fragrance, you will see that they succeeded. A gin and tonic accord is at the top of this cologne along with kiwano melon. The heart has sichuan pepper, citrusy notes and violet leaf. The scents that finish this fragrance include suede musk and amber.